The way in which associations, clubs and institutions attract members, engage members and retain members is changing.
We’re reaching a tipping point, where a greater emphasis is being placed on long term membership engagement in order to address increasing expectations and changing demographics. As a result, and no matter the size of your organisation or the niche in which it sits, you’ll need to evolve and keep up with the pace of change to remain a sustainable business.
It’s no longer just about member database management or the membership CRM software you use; attracting members, engaging members and retaining members requires different strategies and a thorough review of embedded practices and systems.
If you get your market research right, invest in the best membership management system, put strategy behind digital transformation and embrace modern engagement techniques, you’ll stay one step ahead of the competition and meet the demands of an increasingly expectant audience.
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