What is the difference between Bespoke and Off-the-Shelf CRM Solutions?
Off-the-shelf CRM software is just as the name suggests, it is a pre-built product, designed for the mass market and ready for use almost immediately. The software offers generic functionality and features due to the need to suit a wider audience. Often, the number of features available are more than a business requires and it lacks individuality, meaning that working processes must be adapted to fit around the way the system works.
An off-the-shelf solution, in most cases, is cheaper initially. However as mentioned above, you are paying for the features you do not use, as well as the ones you actually require. Although the smaller upfront cost may be appealing, as a business grows and its needs change, there may be the need to add additional functionality and an off-the-shelf solution can be restrictive. Investing in further software is often the only option, with the possibility of building connections between the two, but this comes with the additional development cost.
A Bespoke CRM, like Microsoft Dynamics 365, is custom built and tailored to suit your individual needs. As a result of this, the solution supports your processes and the way in which your business operates, rather than having to fit your processes around the system.
The key benefits of a Bespoke CRM are:
- Work the way you want to – No two businesses operate in the exact same way, even if they are from the same industry. Microsoft Dynamics 365 can be tailored to your individual requirements, so that your software supports day-to-day business operations. Additionally, a bespoke solution provides a positive user experience that increases the likelihood of system adoption and guarantees that there is no irrelevant functionality, hindering the way your business operates.
- Scalability – As a business grows, the requirements of what you need from your CRM system may change. Microsoft Dynamics 365 is a scalable solution which adapts to a business’s evolving needs, therefore additional functionality and features can be added when needed.
- Flexible pricing – With a Bespoke CRM, you are only paying for functionality that you require, unlike an off-the-shelf package where you have access to features you may not necessarily need. Additionally, as the solution is scalable and can be customised to fit your changing requirements, it is easy to extend the platform at a lower cost.
- Regular updates – One of the only concerns regarding a bespoke solution is whether the technology could become outdated. Microsoft Dynamics 365 is a cloud-based solution and Microsoft roll out two major update releases per year, alongside incremental updates, ensuring that the core technology is kept up to date.
Take a look at the below blog post for more information: